{"id":1054,"date":"2019-03-26T13:38:22","date_gmt":"2019-03-26T12:38:22","guid":{"rendered":"https:\/\/kiwimbi.com\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\/"},"modified":"2019-03-26T13:38:22","modified_gmt":"2019-03-26T12:38:22","slug":"como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo","status":"publish","type":"post","link":"https:\/\/kiwimbi.com\/ca\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\/","title":{"rendered":"Como quedan las estad\u00edsticas de video de Facebook tras el anuncio de su error de c\u00e1lculo"},"content":{"rendered":"<p>Facebook ha reconocido haber calculado mal durante dos a\u00f1os algunas de sus m\u00e9tricas de campa\u00f1as de v\u00eddeo.<\/p>\n<p>El\u00a0<a href=\"https:\/\/www.facebook.com\/business\/news\/facebook-video-metrics-update\">comunicado oficial<\/a>\u00a0despu\u00e9s del anuncio inicial en el foro de ayuda se explica que la \u00fanica m\u00e9trica afectada es el\u00a0<b>\u201cPorcentaje promedio del video reproducido\u201d<\/b><\/p>\n<blockquote><p>average duration of video viewed. The metric should have reflected the total time spent watching a video divided by the total number of people who played the video. But it didn\u2019t \u2013 it reflected the total time spent watching a video divided by only the number of \u201cviews\u201d of a video (that is, when the video was watched for three or more seconds).<\/p><\/blockquote>\n<p>Lo que entiendo es que\u00a0<b>el divisor para calcular este promedio era inferior al real<\/b>\u00a0y el resultado daba un porcentaje mayor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-140\" src=\"https:\/\/kiwimbi.com\/wp-content\/uploads\/2018\/12\/video_facebook_error_estadisticas-1024x768.jpg\" alt=\"\" width=\"500\" height=\"375\" \/><\/p>\n<p>En n\u00fameros, si tu video se hubiera visto, en la suma de todas sus reproducciones, durante 100.000 segundos y se hubiera hecho en 25.000 reproducciones, tendr\u00edamos que se ha visto (100\/25) 4 segundos de media. Esto es\u00a0<b>\u201cDuraci\u00f3n promedio del\u00a0v\u00eddeo\u00a0reproducido\u201d<\/b>\u00a0otro de los indicadores que se ha visto \u201c<a href=\"http:\/\/www.facebook.com\/business\/help\/community\/question\/?id=10104227902985423\">redefinido<\/a>\u201d como explican en la ayuda, aunque el comunicado oficial mencionado al principio no lo haga.<\/p>\n<p>Con eso podr\u00edas tambi\u00e9n calcular el \u201cPorcentaje promedio del video reproducido\u201d, si tu video duraba 10 segundos, de media la gente ve\u00eda el 40% de tu v\u00eddeo (4\/10). Si es de 20 segundos (4\/20) ve\u00eda de media un 20% de tu video. etc\u2026<\/p>\n<h2><b>\u00bfY d\u00f3nde est\u00e1 el error?<\/b><\/h2>\n<p>El error es que esas 25.000 reproducciones eran m\u00e1s. Porque Facebook solo contaba las que duraban m\u00e1s de 3 segundos. Muchas de las que se iniciaban en autom\u00e1tico y duraban menos de esos 3 segundos no contaban para el promedio.<\/p>\n<p>Por el art\u00edculo del\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/facebook-overestimated-key-video-metric-for-two-years-1474586951\">Wall Street Journal<\/a>\u00a0vemos que Facebook ha reconocido haber sobreestimado esta m\u00e9trica entre un 60 y un 80%<\/p>\n<blockquote><p>\u201dwas told by Facebook that the earlier counting method likely overestimated average time spent watching videos by between 60% and 80%, \u201c<\/p><\/blockquote>\n<p>Seg\u00fan yo lo veo, y siguiendo nuestro ejemplo. Si has sobreestimado entre un 80 y un 60 por ciento nuestros 4 segundos de media, quiere decir que en verdad eran entre un 20% (100-80) y un 40% de lo que aparec\u00eda en las estad\u00edsticas.<\/p>\n<p>Por tanto nuestros 4 segundos por 20% son 0,8 segundos en el peor caso. Y 1,6 segundos en el mejor caso (40%).<\/p>\n<p><b>Visto de otra manera, nuestras 25.000 reproducciones del \u201cdivisor\u201d para hacer el promedio eran en verdad 125.000 o 62.500<\/b>. Dependiendo de si la sobreestimaci\u00f3n es del 80 o del 60%.<\/p>\n<p>En cualquier caso, a d\u00eda de hoy, las reproducciones que te muestra Facebook en sus estad\u00edsticas indican\u00a0\u201creproducciones de 3 o m\u00e1s segundos\u201d, con lo cual nunca vamos a poder conocer todas las reproducciones iniciadas.<\/p>\n<p>Estos son los n\u00fameros que \u201cyo entiendo\u201d estar\u00e9 encantado de o\u00edr tu versi\u00f3n o sugerencia de mejora en los comentarios o v\u00eda\u00a0<a href=\"http:\/\/twitter.com\/gonsol\">twitter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ha reconocido haber calculado mal durante dos a\u00f1os algunas de sus m\u00e9tricas de campa\u00f1as de v\u00eddeo. El\u00a0comunicado oficial\u00a0despu\u00e9s del anuncio inicial en el foro de ayuda se explica que la \u00fanica m\u00e9trica afectada es el\u00a0\u201cPorcentaje promedio del video reproducido\u201d average duration of video viewed. The metric should have reflected the total time spent watching [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23],"tags":[38,36,37],"class_list":["post-1054","post","type-post","status-publish","format-standard","hentry","category-sense-categoria","tag-estadisticas-facebook-ca","tag-facebook-video-ca","tag-publicidad-facebook-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como quedan las estad\u00edsticas de video de Facebook tras el anuncio de su error de c\u00e1lculo - Kiwimbi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiwimbi.com\/ca\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como quedan las estad\u00edsticas de video de Facebook tras el anuncio de su error de c\u00e1lculo - Kiwimbi\" \/>\n<meta property=\"og:description\" content=\"Facebook ha reconocido haber calculado mal durante dos a\u00f1os algunas de sus m\u00e9tricas de campa\u00f1as de v\u00eddeo. El\u00a0comunicado oficial\u00a0despu\u00e9s del anuncio inicial en el foro de ayuda se explica que la \u00fanica m\u00e9trica afectada es el\u00a0\u201cPorcentaje promedio del video reproducido\u201d average duration of video viewed. The metric should have reflected the total time spent watching [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiwimbi.com\/ca\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\/\" \/>\n<meta property=\"og:site_name\" content=\"Kiwimbi\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-26T12:38:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiwimbi.com\/wp-content\/uploads\/2018\/12\/video_facebook_error_estadisticas-1024x768.jpg\" \/>\n<meta name=\"author\" content=\"Gonzalo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gonzalo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kiwimbi.com\\\/ca\\\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kiwimbi.com\\\/ca\\\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\\\/\"},\"author\":{\"name\":\"Gonzalo\",\"@id\":\"https:\\\/\\\/kiwimbi.com\\\/#\\\/schema\\\/person\\\/609ce77c5bc5b70c0401d3c13bafab35\"},\"headline\":\"Como quedan las estad\u00edsticas de video de Facebook tras el anuncio de su error de c\u00e1lculo\",\"datePublished\":\"2019-03-26T12:38:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kiwimbi.com\\\/ca\\\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\\\/\"},\"wordCount\":496,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/kiwimbi.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kiwimbi.com\\\/ca\\\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kiwimbi.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/video_facebook_error_estadisticas-1024x768.jpg\",\"keywords\":[\"estad\u00edsticas facebook\",\"facebook video\",\"publicidad facebook\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/kiwimbi.com\\\/ca\\\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kiwimbi.com\\\/ca\\\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\\\/\",\"url\":\"https:\\\/\\\/kiwimbi.com\\\/ca\\\/como-quedan-las-estadisticas-de-video-de-facebook-tras-el-anuncio-de-su-error-de-calculo\\\/\",\"name\":\"Como quedan las estad\u00edsticas de video de Facebook tras el anuncio de su error de c\u00e1lculo - 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